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Engagement Metrics & Content Classification

Quarterback Team
Quarterback Team
Product Team

Engagement Metrics & Content Classification​

Better data about how content performs, and smarter classification of what it is.

What's New​

  • Paid vs organic tracking – Classify activities as paid or organic to understand which content drives genuine engagement versus sponsored reach
  • Platform-specific metrics – Reddit upvotes and comment counts, YouTube views and watch time, Twitter impressions and retweets now captured per-activity
  • Media alerts – Media coverage now included in daily and weekly recap emails alongside chatter and announcements
  • Publisher icons – Brandfetch integration provides recognisable publisher logos throughout the platform

Improvements​

  • Board report loading states improved with skeleton placeholders
  • Scraper sanitisation for cleaner content display
  • Facebook follower tracking added to social metrics

Bug Fixes​

  • Fixed search result ordering for recent activities