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People Analytics

Quarterback Team
Quarterback Team
Product Team

People Analytics​

Understanding who is talking about your company matters as much as what they're saying. We've added people tracking across all monitored platforms.

What's New​

  • Author profiles – Track individuals across Reddit, Twitter/X, forums, and media publications
  • Engagement history – See how frequently someone posts about your company and how their sentiment trends over time
  • Cross-platform attribution – The same person posting on multiple platforms is linked into a single profile where possible
  • Reach indicators – Understand the relative influence of each person based on their platform presence