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Key Concepts

Before diving deep into Quarterback, it helps to understand some key concepts and terminology.

Activities​

Activities are any mentions, posts, or content related to your company. This includes:

  • Social Media Posts - Tweets, LinkedIn posts, Reddit discussions
  • News Articles - Media coverage and press mentions
  • Forum Posts - HotCopper, Strawman, and other investment forums
  • Videos - YouTube content mentioning your company

Each activity is analyzed for:

  • Sentiment - Positive, negative, or neutral tone
  • Reach - Potential audience size
  • Engagement - Likes, comments, shares

Announcements​

Announcements are official ASX announcements made by your company. Quarterback tracks:

  • Price-sensitive vs non-price-sensitive announcements
  • Category - Quarterly reports, capital raises, contracts, etc.
  • Market Impact - How the stock price reacted

People​

People are individuals associated with your company mentions:

  • Authors - People creating content about your company
  • Key Influencers - High-reach accounts discussing your stock
  • Management - Your company's executives and spokespersons

Publishers​

Publishers are the sources where content appears:

  • News outlets (AFR, Reuters, etc.)
  • Social platforms (Twitter, LinkedIn)
  • Investment forums (HotCopper, Strawman)

Learn More​