Social Media Integrations
Connect your company's social media accounts to track engagement and performance.
Available Integrations
Twitter / X
Track your company's Twitter presence:
- Follower count and growth
- Tweet engagement metrics
- Mention tracking
LinkedIn
Monitor your LinkedIn company page:
- Follower count
- Post engagement
- Company page analytics
YouTube
Track your YouTube channel:
- Subscriber count
- Video view metrics
- Channel growth
Facebook
Monitor your Facebook page:
- Page likes and followers
- Post engagement
- Page reach
Connecting Accounts
OAuth Connection
Some platforms support direct OAuth connection:
- Go to Company Settings → Integrations
- Find the platform
- Click Connect
- Log in and authorize
Manual Configuration
For platforms without OAuth:
- Go to Company Settings → General
- Enter your social media handles
- We'll track public metrics automatically
What Gets Tracked
Follower Metrics
- Current count
- Growth over time
- Growth rate
Engagement Metrics
- Likes, shares, comments
- Engagement rate
- Top performing content
Profile Snapshots
Regular snapshots of your profiles capture:
- Bio changes
- Profile updates
- Historical metrics
Privacy & Permissions
Quarterback only accesses:
- Public profile information
- Metrics you authorize
- Content you choose to share
We never:
- Post on your behalf
- Access private messages
- Share your data externally
Best Practices
- Connect all profiles - Get a complete picture
- Verify handles - Ensure correct accounts are linked
- Check regularly - Monitor connection health
Related
- Social Accounts - Configure monitoring queries
- Activities - View social content
- Reports - Include social metrics