Investor Relations
Investor relations (IR) is the strategic management of communication between a company and its investors. Quarterback helps you monitor and optimize this relationship.
Why IR Intelligence Matters
Understanding how investors perceive your company helps you:
- Anticipate market reactions to announcements
- Identify key influencers discussing your stock
- Track sentiment shifts before they impact price
- Measure communication effectiveness after releases
The IR Ecosystem
Stakeholders
- Institutional investors - Fund managers, analysts
- Retail investors - Individual shareholders
- Media - Financial journalists and publications
- Analysts - Sell-side and buy-side research
Communication Channels
- ASX announcements - Official disclosures
- Investor presentations - Conference calls, AGMs
- Media coverage - Press releases, interviews
- Social media - Direct investor engagement
How Quarterback Helps
| Challenge | Quarterback Solution |
|---|---|
| Tracking all mentions | Automated activity monitoring |
| Measuring sentiment | AI-powered sentiment analysis |
| Understanding market impact | Abnormal return calculations |
| Identifying influencers | People and publisher tracking |
| Reporting to board | Automated report generation |
Best Practices
- Monitor consistently - Check your dashboard regularly
- Respond strategically - Not every mention needs a response
- Measure what matters - Focus on sentiment trends, not individual posts
- Correlate with price - Understand what drives market reactions