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MailChimp Integration

Connect your MailChimp account to track email subscriber growth alongside other investor relations metrics.

Overview​

The MailChimp integration allows you to:

  • Track subscriber counts over time
  • Monitor list growth
  • Include subscriber metrics in reports
  • Correlate email engagement with market activity

Connecting MailChimp​

  1. Go to Company Settings
  2. Select the Integrations tab
  3. Find MailChimp and click Connect
  4. Log in to your MailChimp account
  5. Authorize Quarterback access
  6. Select the list(s) to track

Selecting Lists​

Choose which MailChimp lists to monitor:

  • Investor Updates - Primary investor mailing list
  • Newsletter - General company newsletter
  • Announcements - ASX announcement subscribers

You can track multiple lists if needed.

Data Synced​

Once connected, Quarterback syncs:

MetricDescription
Subscriber CountTotal active subscribers
Growth RateChange in subscribers over time
List ActivitySubscribe/unsubscribe events

Viewing MailChimp Data​

Dashboard​

Subscriber metrics appear in your dashboard overview.

Reports​

Include subscriber data in investor relations reports.

View subscriber growth trends over time.

Disconnecting​

To disconnect MailChimp:

  1. Go to Company Settings → Integrations
  2. Find MailChimp
  3. Click Disconnect
  4. Confirm

Historical data is retained after disconnection.

Troubleshooting​

Connection Failed​

  • Ensure you're logging into the correct MailChimp account
  • Check that you have admin access to the MailChimp account
  • Try disconnecting and reconnecting

Data Not Syncing​

  • Allow up to 24 hours for initial sync
  • Check that the selected list has subscribers
  • Verify the connection is active in settings