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Media Monitoring

Stay on top of news coverage about your company with Quarterback's media monitoring tools.

Overview​

Media monitoring captures:

  • News Articles - From major publications and financial news
  • Press Coverage - Coverage of your press releases
  • Industry News - Sector and industry developments
  • Opinion Pieces - Analysis and commentary

Media Page​

Navigate to Media in the sidebar to access all media coverage.

Article List​

Each article shows:

  • Headline - Article title
  • Publisher - Source publication
  • Date - Publication date
  • Sentiment - Sentiment analysis score
  • Reach - Estimated audience (where available)

Filtering​

Filter media coverage by:

  • Date Range - Select time period
  • Publisher - Filter by specific publications
  • Sentiment - Positive, neutral, or negative coverage
  • Paid/Organic - Distinguish sponsored content

Article Details​

Click any article to view:

Content​

  • Full article text (where available)
  • Key quotes and excerpts
  • Embedded images

Analysis​

  • Sentiment Score - Detailed sentiment breakdown
  • Key Topics - Main themes discussed
  • Named Entities - People and companies mentioned

Metadata​

  • Publisher - Publication details and reach
  • Author - Journalist information
  • Engagement - Social shares (where available)

Publishers​

Track which publications cover you most:

Publisher Stats​

  • Article Count - Number of articles from each source
  • Average Sentiment - Typical tone of coverage
  • Reach - Publication's audience size

Publisher Details​

Click a publisher to see:

  • All articles from that source
  • Historical coverage trends
  • Key journalists who cover your company

Key Journalists​

Identify and track journalists who cover your company:

  • Name - Journalist byline
  • Publication - Where they write
  • Article Count - How often they cover you
  • Average Sentiment - Their typical tone

This helps you understand who shapes your media narrative.

Quarterback distinguishes between:

  • Organic Coverage - Unpaid editorial coverage
  • Paid/Sponsored - Advertorial or sponsored content

Use the filter to focus on organic coverage for genuine sentiment analysis.

Media Alerts​

Set up alerts for media coverage:

  1. Go to Alerts → New Alert
  2. Choose Media Alert
  3. Configure triggers:
    • New article from any source
    • Coverage from specific publishers
    • Negative coverage alerts

Tips & Best Practices​

  • Track share of voice - Compare your coverage to competitors
  • Monitor sentiment trends - Watch for shifts in media tone
  • Identify key journalists - Build relationships with frequent reporters
  • Respond to negative coverage - Address concerns proactively
  • Activities - Track all mentions including media
  • Alerts - Set up media notifications
  • Reports - Generate media coverage reports