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People

Understand who's talking about your company and their influence on market sentiment.

Overview​

The People feature helps you:

  • Identify key authors and influencers
  • Track individual sentiment patterns
  • Understand reach and engagement
  • Build relationships with advocates

People List​

Navigate to People in the sidebar to view all tracked individuals.

Displayed Information​

FieldDescription
NameAuthor name or handle
PlatformPrimary platform (Twitter, LinkedIn, etc.)
Activity CountNumber of posts about your company
Avg SentimentAverage sentiment of their posts
ReachFollower count or audience size

Sorting​

Sort people by:

  • Activity Count - Most active first
  • Sentiment - Most positive or negative
  • Reach - Largest audience first
  • Recent - Most recently active

Person Details​

Click any person to view their profile:

Overview​

  • Profile information (where available)
  • Platform links
  • Total engagement metrics

Activity History​

  • All posts about your company
  • Sentiment over time
  • Topics they discuss most

Engagement Stats​

  • Average likes and shares
  • Most engaged posts
  • Peak activity times

Key Influencers​

Identify your most important voices:

High-Reach Positive​

People with large audiences who speak positively about you. These are potential advocates.

High-Reach Negative​

People with large audiences who are critical. Monitor closely and consider engagement strategies.

Most Active​

People who mention you frequently, regardless of sentiment. They're deeply engaged with your company.

Sentiment Patterns​

Track how individual sentiment changes over time:

  • Consistently Positive - Loyal advocates
  • Consistently Negative - Persistent critics
  • Variable - Reacts to specific events
  • Recently Changed - Shifted sentiment (investigate why)

Platform Breakdown​

See where people are most active:

  • Twitter/X - Real-time reactions
  • LinkedIn - Professional commentary
  • HotCopper - Retail investor discussions
  • Reddit - Community discussions

Tips & Best Practices​

  • Engage advocates - Recognize and appreciate positive voices
  • Monitor critics - Understand concerns and address if valid
  • Track influencer sentiment - Changes may precede broader shifts
  • Build relationships - Connect with key voices on their platforms
  • Activities - View all posts from specific people
  • Alerts - Get notified about key influencer posts
  • Insights - AI analysis of people trends